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So, you've written the book! Congratulations!
But let's be real, the journey is far from over. Now comes the exciting (and sometimes daunting) part: getting your book into the hands of readers.
Many self-published authors feel overwhelmed by marketing. But don't worry, you don't need a massive marketing budget or a team of experts to make an impact. Today, we're focusing on three super actionable steps you can take this year to get those books flying off the virtual (or bookstore) shelves.
1. Build Your Email List – Your Loyal Tribe Awaits
Think of your email list as your own personal book club, but way cooler. It's your direct line to your biggest fans, the ones who are genuinely interested in what you have to say.
Why it matters:
Direct Connection: No algorithm interference! You can directly reach your readers with news, updates, special offers, and exclusive content.
Nurture Relationships: Build trust and loyalty over time. Share behind-the-scenes glimpses, answer questions, and foster a sense of community.
Boost Sales: Announce new releases, run pre-order campaigns, and offer exclusive discounts to your email subscribers.
Action Step: Start small! Offer a freebie – a short story, a chapter excerpt, a worksheet related to your book's theme. In exchange, they give you their email address. Boom! You're building your tribe.
2. Unleash the Power of Your Book – It's a Marketing Machine!
Your book itself is a powerful marketing tool. Don't underestimate it!
Why it matters:
Free Advertising: Include a compelling author bio and a call to action (CTA) at the end of your book. Encourage readers to join your email list, visit your website, or check out your other work.
Social Proof: Testimonials and reviews are gold! Include a section in your book where readers can share their thoughts. This builds credibility and encourages others to buy.
Content Upgrades: Turn key chapters or sections into valuable blog posts or social media content to entice potential readers.
Action Step: Review your book's end matter. Is it truly maximizing its marketing potential?
3. Leverage Other People's Audiences – Collaboration is Key
You don't have to do it all alone! Partnering with other authors, bookstagrammers, podcasters, or even local bookstores can significantly amplify your reach.
Why it matters:
Reach New Readers: Tap into existing audiences that might be interested in your book.
Cross-Promotion: Offer joint giveaways, guest appearances, or social media shout-outs.
Build Connections: Network with other creatives in your field and potentially form lasting collaborations.
Action Step: Start small. Reach out to 3-5 people whose audience might resonate with your book. A simple email or DM can go a long way. Sign up for the lowest option on Bookfunnel.com and see if any group bundles or promotions appeal to you. (You need to have some sort of free chapter or free book to really participate here.)
There you have it! Three simple yet powerful strategies to boost your book sales this year. Remember to focus on building your email list, leveraging your book as a marketing tool, and collaborating with others.
What's your biggest takeaway from this post? What are you going to try this year? Share your thoughts in the comments below or send us an email info@authorsallies.com.
If you are looking to join an amazing community of authors and create your marketing strategies and promotions piece by piece while writing your book [or living your life], email me for a FREE pass to check out the Authors' Allies RoundTable. We'd love to meet you.
Get a FREE copy of our ebook: 10 Steps to Creating Your Ultimate Book Marketing Plan.
Rebecca Paciorek is an Online Business Manager specializing in assisting authors, coaches, and speakers in their business growth through traditional and digital means.
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