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Authors' Allies #9: Connecting with Readers: The Power and Impact of Author Visibility

Updated: 5 hours ago


ep 9 title graphic Authors Allies with 2 photos

In this episode of Authors' Allies,things are a little different. I'm thrilled to be in the spotlight as I'm interviewed by my visibility mentor, Crissy Conner, also known as The Visible CEO. With over 20 years of marketing experience and a rich background in magazine publishing, not to mention my lifelong obsession with books, I'll be sharing my journey into the specialized world of content creation for authors, coaches, and speakers. Join me in this insightful conversation where I dive into my strategic approach to author visibility, discuss the evolving landscape of publishing, and offer some invaluable tips for both aspiring and seasoned authors. 

Whether you're working on your first manuscript or just love to read, this episode promises to shed light on crafting a successful book marketing journey. So, grab your favorite drink, get comfy, and let's dive into this enlightening conversation with Crissy.


Highlights from this Episode:

  • Dive into Rebecca's journey and find out why she has a special passion for helping authors. Her love for reading began with Nancy Drew books, and now she wants to give back and be an ally for authors everywhere.

  • Discover the step-by-step strategies Rebecca uses to help authors achieve top rankings on Amazon.

  • Learn about the evolving world of author visibility—from the transition of walk-in bookstores to the digital space—and the techniques that remain timeless, like in-person events and the power of email.

  • Find out why getting visible even before your book is finished is crucial and how to leverage your personal story to connect with potential readers.


04:54 Passion for Supporting Authors

08:38 Bookstore Decline and Digital Shift

09:19 Social Media's Impact on Book Tours

13:14 "Build Trust Before Publishing"

18:50 Self-Publish: Control Your Book's Success

19:41 "Self-Publish to Build Reputation"

24:29 Strategic Success in Book Publishing

27:35 Boosting Author Visibility Through Events

29:51 Target Platforms Where Buyers Are

35:02 J.D. Robb: Timeless Author Success

35:54 "No Single Favorite Book"

39:13 "Author Marketing Steps Online"


Where to find Crissy Conner, The Visible CEO and Her Books:

The Content Creation Machine Journal: https://amzn.to/4iH3VO4

The Visible CEO Planner and Guide: https://amzn.to/4bP4Bic

Crissy’s website: https://thevisibleceo.com/


Other Links & Resources

Authors’ Allies RoundTable can be found on our website. 

Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that ⁠HERE.⁠

⁠Follow us on the⁠ social media platform of your choice for more tips and tricks. 


You can find MY journals and planners here on Amazon.


Please LIKE, SUBSCRIBE, and SHARE on your favorite platforms.


I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 


Watch this episode on YouTube now and don't forget to SUBSCRIBE while you're there.



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