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As I write this, we are heading into the 4th quarter of 2024. After a whirlwind year, it's time to figure out how to finish it strong in a fabulous and fun way. One way to do that is to create some fun promotions surrounding your book and business.
All things bookish make great gifts and fun promos are a great way to get people to buy directly from you [if that's your goal]. Here are some of my favorite promotion ideas to get you rolling.
Percentage off: "Spooky" Savings 13%, 31%, 25% off your purchase. Whatever number talks to you and "goes" with your theme.
Grateful Gobble Turkey Day Bundle- throw in a coupon/discount for 2025 after they buy just to say thanks.
Black Friday/Cyber Monday - shop on my site and get a free chapter, never-before-seen info, book club questions, Spotify list, etc.
Hook up with a group from your social contacts or Bookfunnel for a newsletter swap or
A group bundle where you each offer a book.
Have a holiday theme in a book or novella? Promote it and offer a deal. Give it free on digital with your latest new release.
Host an online holiday party complete with prizes. Maybe this could be done with other authors or businesses you know to increase the fun, participation and prize offerings.
Host an in-person holiday book signing with a local shop. Do you know someone that sells makeup, nails or any other goodies that might have samples for small gift bags to go with purchases? Collaborate and share the success.
Here are 6 Packaged Bundles to Get You Thinking
If you've got some in-person events or are good with doing some mailings, these could be some fun promotions to try.
1. The Cozy Christmas Collection
Bundle: Pair your book with a cozy blanket, a mug, and a box of gourmet hot cocoa mix.
Promotion: Offer a limited-time discount on the bundle and include a personalized holiday message from you.
2. The Spooky Halloween Surprise- Bewitching Bundle
Bundle: Create a chilling combo featuring your book, a spooky candle, and a horror movie DVD or Halloween-themed candy.
Promotion: Host a Halloween-themed giveaway where readers can win the bundle and other prizes.
3. The Romantic Valentine's Day Escape
Bundle: Package your book with a box of chocolates, a bottle of wine, and a pair of cozy slippers.
Promotion: Offer a "Buy One, Get One Half Off" deal on the bundle for couples.
4. The Summer Solstice Sunshine Bundle
Bundle: Pair your book with a beach towel, a pair of sunglasses, and a tropical-scented candle.
Promotion: Host a summer reading contest with the bundle as the grand prize.
5. The Thanksgiving Gratitude Bundle
Bundle: Create a heartwarming package featuring your book, a journal, and a box of artisanal chocolates.
Promotion: Offer a "Buy One, Give One" deal, where a portion of the proceeds goes to a charity of your choice.
6. The New Year's Resolution Bundle
Bundle: Package your book with a planner, a motivational journal, and a set of inspirational quotes.
Promotion: Offer a "Pre-Order Bonus" for readers who purchase the bundle before the book's release.
Remember, the key to a successful digital or holiday bundle is to choose items that complement your book's theme and appeal to your target audience. By offering unique and valuable combinations, you'll not only increase your book sales but also create lasting memories for your readers.
So, what are you waiting for? Let's get creative and make this holiday season a bestseller!
Need more ideas or want to brainstorm together? Shoot me an email and let's rock this holiday hustle!
If you are looking to join an amazing community of authors and create your marketing strategies and promotions piece by piece while writing your book [or living your life], email me for a FREE pass to check out the Authors' Allies RoundTable. We'd love to meet you. Get a FREE copy of our ebook: 10 Steps to Creating Your Ultimate Book Marketing Plan.
Rebecca Paciorek is an Online Business Manager specializing in assisting authors, coaches, and speakers in their business growth through traditional and digital means.
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